BHC

// PREPARED FOR

Richard Hammond - Bexley Hearing Centre

Sidcup · Bexley · Bexleyheath · Welling · August 2026 · Confidential

PAID MEDIA OPPORTUNITY REPORT

4.9 stars. Strong local visibility.
The right patients are finding you.
Your competitors are reaching them first.

Paid Media×DATA SCIENCE×HUMAN-LED AI

I looked at the searches a prospective patient is likely to make around Sidcup and Bexley. You already perform strongly organically. The gap appears immediately above you, where larger operators are paying to be seen first.

See the analysis →Talk to Prince

google.com/search?q=hearing+aid+SidcupUK

All

Maps

Shopping

// 01 - COMPETITOR GAP

You are already visible.
The gap is what appears above you.

You are already doing the difficult part well. Bexley Hearing Centre appears prominently in local organic results and carries a 4.9-star reputation. The issue is what happens immediately above those listings: Audika, Boots, Hearing Expert and other larger operators are paying to meet the same patient first.

hearing aid Sidcup

Google · UK · Verified 27/08/2026

All

Maps

Shopping

Put in your numbers.
See whether the economics stack up.

This is an adjustable commercial model, not a revenue forecast. Change the inputs to figures that are closer to Bexley Hearing Centre's own patient values and budget.

How this model works:The model uses two conversion stages: clicks to hearing test bookings, then bookings to completed hearing aid fittings. Search costs are informed by the search environment reviewed, while booking, fitting and margin inputs are working assumptions. The two biggest commercial variables are adjustable below so you can sense-check the opportunity against your own numbers.

Average fitting value (per patient)

£3,500

Monthly ad budget

£800/mo

Working assumptions:Avg. CPC: £1.50 · Test booking CVR: 3.0% · Booking to fitting rate: 20% · Gross margin: 55%
CPC is informed by the paid search environment reviewed across Sidcup, Bexley, Bexleyheath and Welling. Booking, fitting and margin assumptions are illustrative and should be replaced with your own figures where available.
* Diminishing returns are applied as spend increases.

MODELLED ADDITIONAL REVENUE FROM PAID MEDIA

~£72,500

MODELLED GROSS PROFIT ON UPLIFT (55% MARGIN)

~£39,875

Base retainer: £11,400/yr
Success fees: £5,200/yr
Ad spend: £7,200/yr
Net return: +£16,055

RETURN ON TOTAL INVESTMENT

1.68×

FEE + AD SPEND

£23,820 total

// 03 - 12-MONTH RETURN CURVE

The first few months build the signal.
The economics improve as the campaign matures.

Select a scenario to see how cumulative net return changes as the campaign matures. The cautious year-one case is deliberately modest. The model becomes more attractive if acquisition efficiency improves after the initial learning period.

Cumulative net returnBreak-even

// 04 - THE OFFER

We'd rather earn more when this works.

The £950 monthly fee covers the campaign, tracking, optimisation and reporting. The remaining fee is tied to patients who progress to a fitting, so part of what you pay us rises only when the campaign creates commercial value. You get the depth and tooling of an agency, with one person directly accountable for the strategy and performance.

BASE RETAINER

£950

per month

+ £150 per standard fitting
+ £250 per premium / bilateral fitting

WHAT THIS MEANS FOR YOU

The success fee only applies to fittings the campaign actually brings in. If it does not deliver a fitting, that part of the fee is zero.

Using the working assumptions in this model, year-one net return ranges from a modest cautious case to a materially stronger realistic case as the campaign matures. The calculator above lets you test that with your own numbers.

No setup fee. Ad spend goes directly to the platforms. I personally handle the marketing science, strategy and account.

What's included: Paid media strategy across the channels that make commercial sense, starting with the Google Search opportunity identified here · Direct strategy and account ownership from Prince · Geo-targeting across Sidcup/Bexley/Bexleyheath/Welling · Landing page optimisation · Call tracking + booking attribution · Monthly reporting tied to fittings, not just clicks

Prince Enwere - Marketing Science Lead

Your direct strategy and account contact

07341202065 · thinkingman.co.uk · Frognal Place, Sidcup. DA14 6LR

Get in touch

4.9 stars. Strong local visibility.The right patients are finding you.Your competitors are reaching them first.

You are already visible.The gap is what appears above you.

Put in your numbers.See whether the economics stack up.

The first few months build the signal.The economics improve as the campaign matures.

We'd rather earn more when this works.

4.9 stars. Strong local visibility.
The right patients are finding you.
Your competitors are reaching them first.

You are already visible.
The gap is what appears above you.

Put in your numbers.
See whether the economics stack up.

The first few months build the signal.
The economics improve as the campaign matures.